Effective meme

I liked the recent news report of New Zealander Rudy Heeman's home-built WIG (wing-in-ground-effect) craft - see the Telegraph's New Zealand inventor creates 'flying hovercraft' and the WIG Page - which is an interesting class of vehicle with quite some promise for efficient rapid transport over lake terrain.

I liked less - for its implications about the news propagation process - the misnomer: some twit at some stage (I suspect it might have been someone at Sky News) decided it was called a "wing in ground effective" vehicle, and subsequent news outlets including the BBC (here and here) have brainlessly copied the error.

PS: Bravo. They changed it.